Case-Value Unit Economics
Know your numbers before you buy another lead.
What it does
Most marketing arguments inside a firm end at "it feels expensive." This model replaces the feeling with unit economics: what a signed case is worth to you, what a lead really costs after conversion losses, and the maximum you can rationally bid for a click in your practice area.
It is the same model we build for clients before touching an ad account, offered as a self-serve tool.
What it computes
- Cost per lead, cost per consult, cost per signed case, as one connected funnel
- Break-even case value at your current conversion rates
- Maximum affordable cost per click, the number your ad bids should answer to
How it works
- 01
Enter your funnel numbers: leads, consults, signed cases, average fee.
- 02
The model connects them and computes the unit economics.
- 03
Use the affordable-CPC figure to sanity-check any ad proposal that lands on your desk.
Didn't like what the tool found?
That's usually a good reason to talk. Bring the result to a briefing and we'll walk through what fixing it looks like inside your firm.